A person or business purchasing goods or services from a merchant using April to facilitate the payment. Customers are defined at the merchant level, so if an individual makes payments with multiple merchants, they will have a customer record for each of these merchants.
April supports two broad categories of customers:
Consumer customers are individuals typically making purchases from the merchant via e-commerce websites.
They are uniquely identified by emailAddress
for a given merchant.
Organisation customers represent businesses wishing to make purchases from the merchant.
They are uniquely identified by referenceCustomerId
for a given merchant.